Rule 6: A good tactic is one that your people enjoy.
Rule 7: A tactic that drags on too long becomes a drag.
~Alinsky, Saul Rules for Radicals
How many times can you call the Republican Party the Party of no? How many times can you blame George Bush? How many times can you call your opposition racists for disagreeing with you? How many times can you claim all Conservatives are stupid? How many times can you claim the Tea Party is violent, with no evidence to back it up? How many times can you say the economy is like a car in a ditch and the Republicans are drinking slurpees instead of helping get it out?
At first blush, based upon the record of the Obama Administration and its defenders over the course of his first two years in office the answer would seem to be a very large number indeed. The number is not, however, infinite. Eventually, the people defending you will tire of the same threadworm arguments being regurgitated ad nauseum.
In other words, if you want to keep the dogs happy and ready to attack on command, you better throw them some fresh meat from time to time. People may genuinely believe to the core every single principle for which you stand, but if they are forced to defend those principles using the same tactics over and over and over again they will eventually lose their edge and the argument right along with it.
It is critical that people enjoy what they’re doing. The concept that a happy workplace is a more productive one is not new, nor is it without as much if not more merit in the political realm, so expect the Democrats to make some dramatic turns in their approach between now and November of 2012. Already, we are beginning to see more and more of a move towards painting anyone who disagrees with Obama, not merely as racists, but as birthers – a concept much more insidious in that inherent in the implication is that Obama is “not one of us”. It is a diabolical way for Democrats to claim Conservatives, and particularly Tea Partiers, look at Obama as “one of those people”.
Yes, they drove some memes into the ground to their own detriment. After all, the failure to develop a new strategy before the midterms did not end well for Democrats, but make no mistake about it the end game for Democrats was never the midterms, it was always 2012. Assuring Obama’s reelection maintains the all-important veto to protect Obamacare, provides at least the possibility of a swing in the Supreme Court, and will usher in the reckless abandon of a lame duck President who seemingly will stop at nothing, and listen to no one who stands in the way of his ideologically driven agenda.
Get ready Conservatives – the game’s about to change.
Note: I have begun here to keep the posts about the rules briefer both for readability and because a book is in the works that will contain more exhaustive material.