Alinsky’s “freezing,polarizing,and personalizing” explained:
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When attempting to address a large group or corporation it can be very difficult to get anyone to admit culpability. For example,suppose you have a problem with Republicans. Well, Republicans are a broad group and it is easy to say things like, “I didn’t vote for that bill”, etc. In this way you are never able to pin the opponent down.
When you freeze a target it means you have chosen a single person to represent the problem, and thus you have frozen any ability to pass the blame to others (think Rush Limbaugh).
Polarizing means that you have made this person such a poster child for what you are against that anyone who opposes the same issue you do sees them as polarized (think polar opposites).
Personalizing goes together with freezing,but takes it a step further and allows you to ridicule a person in very personal ways because people perceive it as ridiculing the idea or ideas that they represent (think Sarah Palin).
I hope that helps.If you have other questions be sure to ask.